Investigating Consumer Attention to Price in Travel Agency Advertisements through Eye Tracking Patterns

Mohsen Nazari; Roza Hendijani; Zeinab Mohammadi; Saeideh Esmaeili

Volume 16, Issue 55 , September 2021, , Pages 201-232

https://doi.org/10.22054/tms.2021.60251.2532

Abstract
  Eye tracking patterns will be used to explain how people's brain processes when faced with visual stimuli in travel agency advertising packages. The purpose of this study was to explore the effect of price points (discount formatting) and price visibility (Variable display location) on people's attention ...  Read More